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THE POWER + IMPACT OF CHOICE STYLES
Building effective teams demands total clarity on how potential candidates make choices.  Powerful teams align the different decision making styles.   Failure to understand this can weaken the venture´s foundation and slow down growth.  The three main styles are: generators, selectors + de-selectors.

GENERATORS
green paint brush Generators see the gaps, visualize alternatives and produce options.  The best generators are called visionaries.  The upside of generators is their ability to constantly open up fresh doors of opportunities.  The challenge of this profile is diffusion.  Generators tend to be the founders, CEOs, heads of business development and the engines of research groups.

SELECTORS

two blue doors Selectors see the gap, yet struggle to visualize endless options.  The best selectors apply strategic and operational logic.  They keep focused on measurable results.  In other words, they convert a generator´s concepts into concrete value. The challenge of this profile is missed opportunities or worst yet failure to recognize serious competitive threats. Selectors tend to be the COOs, line managers and responsible for profit + loss centers.

DE-SELECTORS
single green door
De-selectors are tough ones.  Everyone knows these types.  You ask them what they want for dinner.  They respond with a smile and say whatever you like, what do you have in mind? You say this, that and the other thing.  Each time they give you a disapproving look until eventually you say Swamp Stew.  They respond, perfect!  You see, the de-selectors only ever had ONE option in mind.  And anything short of that is a threat, problem or fails to get them fully engaged.

Now the challenge is, that de-selectors enter the ranks every single day.  They make solid YES MEN at the lower ranks in non-democratic companies where they have relatively little decision making power.  Yet, as they rise into positions of power, this weakness can undermine a department and even an entire company.  This mindset stifles debate, starves innovation and disregards external dynamics.

While there are some powerful minds who operate through the de-selector lens, it is far better to keep them as friends versus professional team mates.

CHOICE PAIRINGS:
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Pairing of decision makers:

GENERATORS + SELECTORS         = EXPLOSIVE GROWTH

GENERATORS + DE-SELECTORS   = STUNTED GROWTH

SELECTORS + DE-SELECTORS      = STAGNATION

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